RACHEL ORTIZ
Copywriter + Editor + Content Creator
Altierus
It was incredibly exciting to be part of the team that launched a new brand, Altierus Career College. I thoroughly enjoyed the challenge of building a brand from the ground up and developing the brand tone and voice and implementing across marketing materials, website, social media, as well as traditional and digital marketing.
Objective:
To introduce new school and invite students to learn about the Altierus difference.
Social Media
By sharing pictures of campus life, motivational quotes, career insights, and graduate success stories, I helped establish brand trust and increase brand awareness, which led to increased engagement on our social platforms and the number of leads through paid ads.
All-Inclusive
Ad Campaign
Objective:
Showcase unique value proposition and drive leads.
Average CPC
$13
These ads ran on Facebook and Instagram. Just to compare, other ads we ran in the past, hovered around the $100 CPC mark.