Altierus

It was incredibly exciting to be part of the team that launched a new brand, Altierus Career College. I thoroughly enjoyed the challenge of building a brand from the ground up and developing the brand tone and voice and implementing across marketing materials, website, social media, as well as traditional and digital marketing.

Objective:

To introduce new school and invite students to learn about the Altierus difference.

Social Media

By sharing pictures of campus life, motivational quotes, career insights, and graduate success stories, I helped establish brand trust and increase brand awareness, which led to increased engagement on our social platforms and the number of leads through paid ads.

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All-Inclusive

Ad Campaign

Objective:

Showcase unique value proposition and drive leads.

Average CPC

$13

These ads ran on Facebook and Instagram. Just to compare, other ads we ran in the past, hovered around the $100 CPC mark.

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