RACHEL ORTIZ
Copywriter + Editor + Content Creator
Bachman's
As Content Manager, it was my responsibility to preserve Bachman's 131 years of brand heritage throughout all marketing materials and paid advertising. By providing high-quality content to our customers on social media, email marketing, and throughout in-store materials we continued to establish the brand as a trusted industry leader in the home and garden space.
Social Media
Social media provided the perfect space to educate customers by sharing garden tips and inspire them with beautiful imagery. By hosting contests and sharing engaging content and inspiring photos, I was able to provide a trusted online community for our customers.
Beautiful Living Newsletter
Beautiful Living is a monthly eNewsletter that is distributed to approximately 70,000 Bachman's Purple Perks Members. The newsletter includes exclusive tips and advice for the home and garden that month. Here is January's fresh start to the new year.
Open Rate:
46%
Click Through Rate:
4%
