RACHEL ORTIZ
Copywriter + Editor + Content Creator
Oxytrol for Women
I was first introduced to world-class brand messaging working with CPG brands such as Johnson & Johnson, Merck, and Church & Dwight. While immersed in bringing these national strategic companies to retail markets, I was inspired to create a few concept projects that were too fun to pass up.
Oxytrol for Women is the first over-the-counter available drug to treat overactive bladder. This light-hearted campaign was created to encourage women to 'break up' with their bathroom because there are far more important things to focus on.
Objective:
Inform consumers and retail pharmacists of first over-the-counter medicine for OAB.
Role:
Copywriting & Design
SocialMedia
The goal here was to take a taboo subject, overactive bladder, and not take it too seriously. I decided to play off cliché breakup lines and invite women to use them to break up with their bathroom or a bad boyfriend - her choice.
