RACHEL ORTIZ
Copywriter + Editor + Content Creator
WyoTech
After Zenith Education Group acquired WyoTech Advanced Technical Training, the schools needed a brand refresh. Now a non-profit school system, WyoTech needed to re-establish themselves as leaders in auto technical training in order to remain competitive in the market and establish trust among those rolling up their sleeves and getting dirty under the hood.
Objective:
Reignite brand voice with authentic "chop shop" talk.
Social Media
A well-established and unique brand, Wytech students and alumni are passionate about their craft. Our goal was to capture and share that same passion for all things automotive. Through influencer partnerships, sharing campus life, alumni events, and industry trends, I was able to reinvigorate audience engagement as we refreshed the brand.
In order to stay connected to students who enrolled, before they started class, we sent a serious of direct mailers.
Overview Brochure
This brochure was used to share WyoTech's story with prospective students and show them how they could turn their passion into a profession by furthering their training at WyoTech.
